Duolingo is an app that has gamified language lessons. Playing for 5 minutes a day is enough to start unlocking your way to fluency.
This campaign was featured in Lürzer's Archive in September 2018.
On March 8th, my partner and I were honored with a Dallas Student ADDY award for this campaign.
Voted Best Concept by Dallas industry professionals at the Temerlin Advertising Institute's Portfolio Night exhibition on December 8th, 2017.
The placement would be at the biggest international airports in the US. (e.g. O' Hare, DFW, LAX, etc..)
We would target tourists by creating geofences around popular tourist attractions around the world.